C2 Live

C2 Live is a livestreaming app where creators broadcast to an audience of more than 1.5 million. Creatd bought 10% of its operator on September 29, 2026 and signed a non-binding letter of intent for the rest. Diligence is expected to run through the fourth quarter.

What C2 Live does

C2 Live is a livestreaming platform operated by C2 Capital Group, Inc. and led by chief executive Lamont Wilcott. Creators go live; viewers watch, comment and take part in real time. Creatd's release of September 29, 2026 put the audience at over 1.5 million and described the business as growing since launch. It is the first live-video property in Creatd's portfolio.

Why Creatd invested

Creatd's stated strategy is to grow a portfolio of creator-driven platforms, building on the communities it has gathered through Vocal over ten years. Vocal is written work; C2 Live is live video. The two reach creators and audiences in different formats, and Creatd sees room to connect them. Creatd brings technology, creator-platform and public-company experience to C2 Live; Wilcott said the two companies would use it to improve the app, add features, support more creators and viewers, and build on the growth C2 Live has already achieved.

The minority stake is the working arrangement while the larger deal is examined. Wilcott said it gives both companies a practical way to work together as they complete diligence and evaluate the proposed acquisition of the remaining equity. For Creatd, that is the same sequence it used with Flyte, where due diligence began a quarter before the deal closed.

The transaction

Creatd acquired 10% of C2 Capital Group, Inc. on September 29, 2026. Creatd expects the initial investment to add approximately $3.6 million to its shareholders' net equity, which stood at nearly $5 million before the transaction, and to report about $8 million in total stockholders' net equity in its third-quarter financials. Those are Creatd's expectations as stated in the release, not reported results.

Where the deal stands

Creatd owns 10% of C2 Capital Group, Inc. It has signed a non-binding letter of intent to acquire the remaining equity and expects to complete due diligence in the fourth quarter of 2026. The purchase is not closed, no terms beyond the release have been published, and there is no assurance it will close. C2 Live is not a Creatd subsidiary. This page will be updated when there is something to report.

Timeline

Sept. 29, 2026

Creatd acquires 10% of C2 Capital Group and signs a letter of intent for the remaining equity

Q4 2026

Due diligence on the remaining equity expected to complete

Source: Creatd press release of September 29, 2026, in News.