Willie's Reserve Engages Jerrick Media as Digital Strategist

Published on November 07, 2016

ENGLEWOOD, New Jersey, Nov. 8, 2016 /PRNewswire/ -- Jerrick Media Holdings, Inc., (OTCQB: JMDA) (the "Company" or "Jerrick Media") a digital media and technology company focused on the development and marketing of branded digital content and e-commerce properties, announced today an engagement with lifestyle brand Willie's Reserve.

Willie's Reserve is a premium line of cannabis products and a lifestyle brand that celebrates award-winning musician, actor, author, and advocate Willie Nelson and his love of cannabis and its culture. Willie's Reserve brand cannabis products are currently available through select stores in >Colorado and >Washington. Willie's Reserve, a GCH brand, has engaged Jerrick Media to serve as a digital strategist for the company, developing effective platforms to support the many voices in the national conversation around cannabis and cannabis culture.

"I think that people are learning about cannabis, about it being a medicine and helpful to a lot people," says Nelson. "It is also good for our environment and small farmers, and legalization can help bring social justice. It's important to get the word out on allthe benefits of cannabis."

Jerrick Media's fast growing cannabis vertical, Potent, will premiere Marijuana Minute, sponsored by Willie's Reserve. Hosted by Canadian personality Michael Eckford and produced by Mary Zilba and Fiona Forbes of LadyPants Productions, Marijuana Minute is a smart, irreverent new web series covering everything you need to know about the fastest growing industry in America. Created to enable, educate, and introduce viewers to the broad introductory conversation of cannabis culture, Marijuana Minute encourages viewers to learn and share questions, answers, and resources that support normalization, and importantly, create an informed audience. Marijuana Minute follows Potent's first popular series, Baked: Cooking with Mary Jean. Marijuana Minute is to premiere later this year.

Jerrick Media CEO Jeremy Frommer said, "Willie's Reserve is one of the most authentic cannabis brands available in today's market. The cannabis industry – at this early stage of development – must rely on its message and public support if it is to take its rightful place in history. There is no one better suited than Willie Nelson to represent that message. Jerrick is excited to be a part of that process."

The Marijuana Minute series is the first digital endeavor in a sequence of upcoming collaborations for Jerrick Media and Willie's Reserve. In addition to the web series, Jerrick Media will provide original content creation for the Willie's Reserve brand, as well as orchestrate the branding of the Willie's Reserve website.

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