Published on June 28, 2016
ENGLEWOOD, N.J., June 29, 2016 /PRNewswire/ -- Jerrick Media Holdings, Inc.,(OTCQB: JMDA) (the "Company" or "Jerrick Media") a digital media and technology company focused on the development and marketing of branded digital content and e-commerce properties, announced today the launch of Potent, a new marijuana themed vertical.
Potent is a platform exploring the marijuana lifestyle and cannabis culture in an educated and informative fashion. The launch of Jerrick Media's fourth vertical on its CMP Vocal, Potent has premiered Baked: Cooking with Mary Jean as its first digital series. Baked, which was produced in Canada by LadyPants Productions, features Vancouver personality, pin-up model, and cannabis expert, Mary Jean Dunsdon, in a cooking show with one special ingredient: cannabis. This is the first digital series released through the Jerrick Media and LadyPants Productions collaboration. Baked is exclusively sponsored by Phant Extracts, a Vancouver based company specializing in premium extracts.
Jerrick Media also released Baked: A Marijuana Cookbook in conjunction with the release of the digital series on Potent. The cookbook is the third in Jerrick Media's canon of publishing, following The Mind's Eye: The Art of OMNI and No One's Pet: The Autobiography of Sheila Kennedy.
Commenting on the launch of Potent, Jerrick Media CEO Jeremy Frommer said, The launch of Potent, coupled with the premier of Baked, is another significant step forward for us in demonstrating the power of our platform and the value of our growing portfolio of digital media properties. The Baked project has already paid for itself through presold advertising and sponsorship, placing us in a solid position with unlimited future upside from the start. We look forward to building the Potent vertical as we continue to create a unique C2C platform with our thought provoking digital content."
Jerrick Media is a digital media and technology company co-founded by former RBC Capital Markets Executive and Wall Street veteran, Jeremy Frommer, and his long time friend and business partner, movie and television producer, Rick Schwartz, whose credits include Black Swan, The Departed, and the Spike TV Series Lip Sync Battle.
On Baked's release, Mary Zilba and Fiona Forbes of LadyPants Productions said, "We're very excited to be part of the pioneering few bringing cannabis related programming to mainstream media. Baked is a unique cooking show that is not only informative and educational, but highly entertaining. We believe that the growth of the cannabis industry will continue to explode. Providing responsible programming for cannabis users is vitally important." Baked: Cooking with Mary Jean is the first of three digital web series developed, financed, and distributed by Jerrick Media to premier on Potent with collaborator LadyPants Productions. The next series includes Marijuana Minute, featuring Vancouver broadcaster Michael Eckford.
"On behalf of our Phant family, we are so excited to be partnering with Jerrick Media and LadyPants on their newest endeavor. The Baked series is sophisticated, fun, informative, and a touch of sexy. As a leader in the cannabis lifestyle space, Phant strives to partner with organizations who share our same passion for innovation, quality, and edginess. We are excited to see what Baked can bring to the cannabis industry," said Natasha Raey, Director of Phant Extracts.
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