Creatd Introduces the Vocal Ambassador Program to Drive Subscription Growth, and Provides Guidance on Upcoming Product Roadmap

Published on May 25, 2021

- The Ambassador Program represents Vocal's first referral feature, and is expected to help the Company achieve its projected 100,000 premium subscribers by year-end.- Over 1 million Vocal creators can now participate in the Vocal Ambassador Program and be rewarded for helping to drive Vocal+ subscriptions.

FORT LEE, N.J., May 26, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company") the parent company of Vocal, today unveiled the Vocal Ambassador Program, introduced to accelerate Vocal+ subscriptions, as well as provided guidance on its upcoming product roadmap. The Vocal Ambassador ProgramThe Vocal Ambassador Program is Creatd's brand new initiative to enable creators to tap into their respective audiences, spread the word about Vocal+ premium membership, and be compensated for their successful conversions. Much like an affiliate program, participants of Vocal's Ambassador Program receive a unique link and are rewarded with direct payments to their Vocal Wallet whenever someone they refer upgrades to a Vocal+ premium subscription. This unique offering provides an opportunity for monetization by both creators and their audience, in that anyone can become an ambassador. More details regarding program eligibility and participation terms can be found in the resource article published by the Vocal team.

Commenting on the Vocal Ambassador Program, Justin Maury, Creatd's President and Head of Product said, "The new Ambassador Program gives creators yet another path to be rewarded on Vocal and strengthens the value proposition that Vocal provides as a home base for creators. Historically, the introduction of referral programs has proven to be immensely successful in helping companies reach critical mass, acting as a catalyst driving widespread adoption for platforms like Dropbox and Airbnb. We are thrilled to give our creators a similar opportunity to be rewarded for participating in our collective effort to grow the Vocal community."2021 Product RoadmapFollowing the rollout of the Ambassador Program, the Company plans to introduce a series of much-anticipated updates including 'Following,' 'Commenting,' and 'Quick Edit' features. Additionally, a new 'Support' feature will allow Vocal+ creators to receive recurring income directly from their fans through a monthly subscription structure. All of this will help provide creators and audiences with even more and enhanced ways to interact, engage, communicate, and be rewarded on-platform. The announcement of Creatd's product roadmap comes days after the Company achieved their latest milestone of 1 million Vocal creators, and the release of these new features is expected to further accelerate Vocal's expansion, drive platform activity, and work in support of the Company's stated goal of reaching 100,000 premium Vocal+ subscribers by year-end 2021.

Describing the introduction of a recurring monthly patronage feature, Creatd CEO Jeremy Frommer, explained, "The upcoming 'Support' feature benefits creators by enabling them to secure recurring income streams from fans, and creates a strong incentive for them to continue creating content their fans will love. At the same time, the feature presents a strong upside for Creatd, in terms of revenue generated from transaction fees."

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