Creatd Announces Record Reduction of 45% in QoQ Operating Expenses for its First Quarter 2022

Published on May 16, 2023

NEW YORK, May 16, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company and the parent company of Vocal, a proprietary technology platform for creators, today reported its financial results for the first quarter ended March 31, 2022.

Financial Highlights

Creatd's Q1 2022 GAAP revenue grew 81% YoY to nearly $1.4 million, with $2.5 million in non-GAAP revenue, led by stable growth across all business segments.
Creatd maintained revenues QoQ while reducing operating expenses by a record 45%, as well as decreasing Vocal marketing costs.
The reduction in Vocal subscription-related marketing expenses is a testament to the platform's 'stickiness,' the scalability of Creatd's multiple subscription-based revenue models, and management's commitment to working toward cash flow break-even.
At the conclusion of Q1 2022, Creatd's balance sheet has no long-term debt.
Mid-way through Q2 2022, the Company's second-quarter revenues are already tracking above those of last quarter; the Company maintains guidance of between $1.55 million and $1.75 million in net revenues for such period.

Business Highlights (Year to Date)

Creatd's flagship platform, Vocal, released 'Comments', one of its most highly-requested features, as part of a suite of social-oriented features being introduced this year.
Creatd Ventures' direct-to-consumer beverage brand, Dune, launched in luxury SoCal grocery retailer Erewhon Market after selling out at Urban Outfitters in less than two weeks. Dune continues to field strong interest from a range of additional retailers as consumer demand for premium, high-quality wellness drinks increases.
Creatd Partners, the pillar housing the Company's agency businesses, released a new website design and media kit for its content marketing arm, Vocal for Brands. The new Vocal for Brands positioning works to highlight its shift toward a more integrated, cohesive agency offering, leveraging WHE's powerful influencer network as well as Vocal creators to drive even further impact for Creatd Partners clients.
Creatd Studios, the Company's transmedia production arm, announced the upcoming launch of a new podcast featuring the voices and stories of Vocal's creators; additionally, the Company announced the upcoming release of a print book featuring the winners of Vocal's 'Fiction Awards' Challenge, with publication expected in early 2023 in partnership with UK-based publisher, Unbound.
The Company is planning an Investor Day webcast to present its business expansion plans for the second half of 2022. The event is expected to take place next month, with further details to be announced.

Commented Creatd's CEO Laurie Weisberg, "Over the last quarter, our Company has been able to operate efficiently and effectively; at the heart of Creatd remains a commitment to creators and our technology platform, Vocal. In the face of significant headwinds, we are still on schedule to deliver our first ever Vocal mobile app, which we expect to be the most momentous event for the technology since the platform's inception nearly six years ago."

Forward Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

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