Creatd's WHE Agency Increases Audience Reach by 26 Million Since Start of 2022; WHE's Brand Partnerships Expand Along with New Talent Acquisitions

Published on May 05, 2022

-During 2022 thus far, WHE's combined reach has grown by an additional 26 million followers.

-The addition of new celebrity and entertainment influencers is expected to translate into higher revenue potential for WHE.

NEW YORK, May 6, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of WHE Agency, today provided an update on WHE's recent accomplishments and expansion efforts. So far this year, WHE has continued to elevate its influencer roster, signing on numerous celebrity, entertainment, and lifestyle influencers. In total, these new talent acquisitions have led to WHE's total audience reach increasing by over 26 million this year so far. Simultaneously, WHE continues to advance the caliber and value of its brand relationships, having recently brokered partnerships on influencers' behalf with brands including Alfa Romeo, CBS, Amazon, Target, Disney, Warby Parker, CVS, Kay Jewelers, Walmart, Gerber, Masterclass, Procter & Gamble, Nike, and NFL.

Among the prominent additions to WHE's roster of creator talent this year are:

  • 615 House Nashville is a new pop & country music collaboration and home to rising artists that have amassed large audiences and notoriety through platforms such as Instagram, TikTok, Spotify, and Apple Music. The house works to provide a community of like-minded artists with the desire to create, collaborate, and cross-promote their original music. Since its establishment, 615 House has grown its total reach to over 1.7 million followers and added to their lineup of up-and-coming country artists, including Cooper Alan and Thomas Mac.
  • Meghan and Jack are breakout comedic TikTok creators who met and fell in love on the very platform they use to connect with their audience of over 4.3 million followers. As they continue to grow in influence and evolve as creators, Meghan and Jack continue to entertain their longtime followers by creating original content that highlights their relationship, as well as filming pranks, impressions, and tell-all videos.
  • Amazing Abigail Grace is a creator who has become quickly recognized for her success in using her platform to spread positivity, love, and encouragement to adults and families all over the world. Born with Cerebral Palsy, Abigail Grace turned her challenges into opportunity, using her platform to inspire her 100k followers across multiple channels. Among her many accomplishments, the rising star recently signed with a modeling agency and walked in a NYFW show, and has already partnered with brands such as Disney, Target, and Nike.
  • Clara and Trey are newlyweds who found overnight notoriety on TikTok after sharing their wedding video and went on to capitalize on that early visibility to cultivate a highly engaged community of followers, which has already grown to a total of over 575,000 followers. Clara and Trey use their social platform to connect with their audience and display the fun and adventurous lifestyle of young, 20-something, married life.

Commented Tracy Willis, founder and CEO of WHE, "We are always seeking to expand and upgrade our roster to include creators that have a distinct and unique personal brand that aligns in the best way with the variety of brand partners in our network. The inclusion of our recent celebrity vertical and the expansion of our family and lifestyle vertical has allowed us to attract and collaborate with even more brands and continue to grow revenue. With Creatd as our parent company, WHE is uniquely positioned to continue our steady growth and momentum within the creator economy."

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