Creatd's WHE Agency Expands into New Verticals, Grows Talent Pool 85% since Acquisition

Published on January 17, 2022

- New verticals include music, food and cannabis health & lifestyle- Expanded team, including addition of specialists to assist WHE influencers with NFT creation and sales

NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of WHE Agency ("WHE"), today announced the launch of WHE's newly designed website and provided an update on WHE's performance since Creatd acquired the influencer management agency approximately six months ago, in third quarter 2021. Additionally, WHE announced that it has begun its planned expansion into new verticals extending beyond its origins in the family and lifestyle space. WHE has successfully increased its talent pool by 85%, having recently signed on new influencers across a range of verticals including music, food, and cannabis wellness culture.

WHE CEO Tracy Willis commented, "We have spent the past two years building out WHE's strategy and institutionalizing our operational practices. Now, WHE is excited to officially kick off our penetration into new niches, a response in part to the increasing number and variety of brands seeking to collaborate with our talent."

Ms. Willis continued, "In the last six months alone, our influencer family has grown to 91 creators total, with a combined digital reach of nearly 75 million. Along with that, we continue to broker collaborations for our influencers with leading brands, such as Procter & Gamble, Mattel, and Target, and have tripled WHE's internal team to support our accelerated growth. With this incredible momentum comes the need to support our creators in their pursuit of opportunities that match their varied creativity, and their increasing traction across emerging creator platforms such as TikTok and Pinterest's 'Takes.'"

Creatd co-CEO Laurie Weisberg explained, "Within Creatd's four pillars exists a varied and lucrative stream of opportunities for WHE creators to expand and evolve, from brand partnerships on Vocal to transmedia production deals, e-commerce ventures, and beyond. Most recently, we have enlisted dedicated specialists with the goal of helping WHE influencers leverage Creatd's ongoing NFT marketplace platform initiatives. We anticipate a fruitful year for WHE and expect revenues to surpass original expectations."  

In conjunction with today's announcement, and to accommodate WHE's scaling talent pool and brand partnerships, the Company has unveiled WHE's newly designed website:

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