Creatd's Vocal Platform Announces Upcoming App Launch and Record-Breaking KPIs

Published on June 06, 2022

  • Vocal App will be available to select users in June and to the broader Vocal community in mid-July.
  • Creators have submitted over 150,000 stories to Vocal Challenges and collectively received nearly $1MM in Challenge rewards to help fund their creativity.
  • Since its launch last year, the Fiction community (1 of Vocal's 40 niche communities), has published over 40,000 stories from over 18,000 creators.
  • The platform boasts a reach of 175 million, with 40% based in North America, 15% based in Europe, 30% in Asia, 10% in Africa, and 5% around the rest of the world.
  • The Company has shifted its marketing focus from monthly to annual subscriptions, resulting in higher creator LTV (Lifetime Value).

NEW YORK, June 7, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company and the parent company of Vocal, today provided an update on the highly-anticipated release of the Vocal mobile app for iOS, as well as shared record-breaking key performance metrics seen on the platform. With the app currently in development and in preliminary stages of beta testing, it is expected to be introduced to a select batch of Vocal users before June 30th, with its full roll-out to the broader Vocal community by mid-July.

The launch of the app will help further elevate the platform's value and support the Company's ongoing push to drive fan-building and connectivity between creators and their audiences. The app will leverage Vocal's existing "Subscribe" feature and its underlying technology to enable content discovery based on audiences' pre-selected preferences; app users will benefit from gaining quick and easy access to a custom in-app "Library" showcasing their subscribed-to stories, communities, and creators, producing a premiere, highly-curated reader experience.

Commented Creatd Founder and COO Justin Maury, "With the forthcoming release of the Vocal iOS app, we expect to see Vocal continue to break records across-the-board on key performance metrics. Vocal will only further cement its position as a homebase for creators looking to share their content, earn rewards, and discover their ideal audiences."

The introduction of Vocal's new iOS app is part of a wave of new features that have been added to Vocal to foster on-platform interactions, including the recent integration of Comments. Since the feature first launched in May 2022, over 7,000 comments have been posted on Vocal stories. These valuable on-platform exchanges—which creators had previously conducted in self-organized groups on platforms such as Facebook and Reddit—work to only further cement Vocal as a homebase for diverse creators of all shapes and sizes.

Forward Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

Listen to article