Creatd to Launch First Original Podcast, Featuring Stories from Vocal Creators

Published on May 10, 2022

  • Creatd Studios, the Company's transmedia production arm, announces its entry into podcast production.
  • Company plans to drop its first episode of a nonfiction series in Summer 2022, followed by a fiction-focused miniseries in Fall 2022.
  • Creatd partnered with creative agency Pod People for podcast development and series production.

NEW YORK, May 11, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, today announced the upcoming release of its new podcast, devoted to amplifying the voices and stories of Vocal's creators. Creatd's entry into the podcasting space is one of numerous new projects housed within its transmedia production arm, Creatd Studios. The podcast, with its first episode expected to drop this summer, is being produced in partnership with Pod People, the creative audio production agency that has previously launched successful podcasts for leading brands such as Netflix, Vogue, and Bon Appétit.

Creatd Studios has released the details of its first two series, both of which are designed to showcase the wide variety of stories and creators that originate from Vocal's community. First up for release is a nonfiction narrative podcast centered on the theme of wellness and personal development. Each episode will focus on a selected personal essay, sourced from Vocal, and feature a voice-acted reading of the published work, followed by an interview with the creator to give listeners the 'story behind the story.' Following the series' run, in Fall 2022, Creatd plans to release its second series, a fiction-focused show that will serve as an audio companion to Creatd's upcoming print book. As announced earlier this week, the Company has partnered with the UK-based crowdfunded publisher Unbound to publish a fiction anthology featuring the 25 winners of the Vocal+ Fiction Awards, the Vocal-hosted short story writing contest. Each episode in the series will feature one of these 25 winning stories and be released consecutively leading up to the book's publication in early 2023.

Creatd's entry into podcasting is motivated by its ongoing commitment to invest in its creators and provide additional routes to build their visibility, audiences, and earnings. By adapting published stories from the Vocal platform into an audio format, Creatd will be able to expand creators' audience reach while creating new revenue opportunities for the Company.

Hosting Vocal's podcast will be Creatd Studio's very own Erica Wagner, an author, literary editor, and experienced broadcaster. Commented Ms. Wagner, "One of the major benefits of working within an ecosystem like Creatd's is the wealth of original content at our fingertips. Every day, Vocal's 1.4 million-strong community tells compelling stories on Vocal, which stretch across countless genres, styles, and points of view. We really see podcasting as an ideal medium for our creators and our team to deepen our connection with audiences beyond the interactions already taking place on Vocal's platform."

Ms. Wagner is Lead Editorial Innovator at Creatd, Inc. Her books include Chief Engineer: Washington Roebling, The Man Who Built the Brooklyn Bridge; Ariel's Gift: Ted Hughes, Sylvia Plath and the Story of Birthday Letters, and a novel, Seizure. She was the literary editor of the LondonTimes for 17 years and is a contributing writer for the New Statesman and consulting literary editor for Harper's Bazaar. She has broadcast widely on the BBC and other platforms and is an accomplished host of public events. Her new book, Mary and Mr. Eliot: A Sort-Of Love Story, will be published by Faber and Faber in September.

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