Creatd Names Tracy Willis as CEO of its Agency Arm, Creatd Partners

Published on August 16, 2022

NEW YORK, Aug. 17, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company today announced the appointment of Tracy Willis as CEO of Creatd Partners, the Company's influencer and content marketing arm.

Since the Company completed its integration of the WHE Agency ("WHE") into Creatd Partners, WHE founder Tracy Willis has led WHE's day-to-day operations and worked to significantly advance the size and breadth of WHE's influencer network and brand partnerships. Already, the integration of the WHE Agency and Creatd Partners has yielded top brand clientele working together on projects across an array of products and distribution platforms, including Vocal, Tik Tok, Youtube, and Instagram. As CEO of Creatd Partners, Ms. Willis is additionally tasked with driving talent acquisition for the Company on a broader level, with the ultimate goal of sourcing and nurturing high-caliber creators and brands to join the Vocal ecosystem. Ms. Willis has an integral role in driving the Company's internal efforts to identify opportunities and acquisitions in the agency space.

Commented Tracy Willis, the newly appointed CEO of Creatd Partners, "The digital agency space is rapidly evolving beyond a service-based relationship offering to include a suite of products that prioritizes data and technology. Clients are demanding best-in-class processes and analytics, and Creatd Partners has established itself as an industry leader by integrating Creatd's technology and data into their agency services. I am thrilled to have the opportunity to lead this fantastic team and rapidly scale Creatd's agency business."

Forward Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

Listen to article