Creatd, Inc. ($VOCL) Appoints Seasoned Executive Eric Pickens as New CFO

Published on May 21, 2023

NEW YORK, N.Y., May, 2023 -- Creatd, Inc. $VOCL; (Upstream: VOCL) ("Creatd" or the "Company"), the parent company of Vocal,  today announced the appointment of Eric Pickens as its new Chief Financial Officer (CFO). With over 25 years of business experience, including more than 25 years as a CFO, COO, and Board member, Pickens brings a wealth of knowledge and expertise in various industries, including consumer products and services, ecommerce, commercial real estate, and investment management. With over 10 years of hedge fund CFO experience, Pickens is also very comfortable operating in a heavily regulated environment.  

Pickens is a highly accomplished, operationally-oriented executive, having successfully co-launched several start-ups such as TechSpace, The Core Club, and Workhouse NYC as acting CFO. His proven track record in developing business plans, financial models, raising capital, and managing large teams, coupled with his expertise in implementing robust financial and accounting systems, make him the perfect fit for Creatd.

As a consultant, Pickens has worked with companies across a wide range of industries, demonstrating a keen ability to identify the key drivers behind a venture's success and the potential issues management must address to achieve its goals. His experience in turnaround and workout situations highlights his commitment to delivering the best results for all stakeholders.

Commenting on the appointment, Jeremy Frommer, Chairman and CEO of Creatd, said, "We are thrilled to welcome Eric Pickens to our executive team. In today's market environment, having a CFO with a deal and structured product background is crucial, as it provides us with the opportunity to potentially take our company private or, conversely, traverse an uplisting to the New York Stock Exchange. Eric's extensive experience and proven leadership will be invaluable as we continue to expand our business and explore these strategic avenues."

With Eric Pickens on board as the new CFO, Creatd is poised for continued growth and success, further solidifying its position as a leader in the consumer products and services industry.

Forward Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

Listen to article