NEW YORK, N.Y., May, 2023 -- Creatd, Inc. $VOCL; (Upstream: VOCL) ("Creatd" or the "Company"), the parent company of Vocal, today announced the appointment of Eric Pickens as its new Chief Financial Officer (CFO). With over 25 years of business experience, including more than 25 years as a CFO, COO, and Board member, Pickens brings a wealth of knowledge and expertise in various industries, including consumer products and services, ecommerce, commercial real estate, and investment management. With over 10 years of hedge fund CFO experience, Pickens is also very comfortable operating in a heavily regulated environment.
Pickens is a highly accomplished, operationally-oriented executive, having successfully co-launched several start-ups such as TechSpace, The Core Club, and Workhouse NYC as acting CFO. His proven track record in developing business plans, financial models, raising capital, and managing large teams, coupled with his expertise in implementing robust financial and accounting systems, make him the perfect fit for Creatd.
As a consultant, Pickens has worked with companies across a wide range of industries, demonstrating a keen ability to identify the key drivers behind a venture's success and the potential issues management must address to achieve its goals. His experience in turnaround and workout situations highlights his commitment to delivering the best results for all stakeholders.
Commenting on the appointment, Jeremy Frommer, Chairman and CEO of Creatd, said, "We are thrilled to welcome Eric Pickens to our executive team. In today's market environment, having a CFO with a deal and structured product background is crucial, as it provides us with the opportunity to potentially take our company private or, conversely, traverse an uplisting to the New York Stock Exchange. Eric's extensive experience and proven leadership will be invaluable as we continue to expand our business and explore these strategic avenues."
With Eric Pickens on board as the new CFO, Creatd is poised for continued growth and success, further solidifying its position as a leader in the consumer products and services industry.
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