Creatd Inc. Unveils New E-Commerce Experience with the Launch of Vocal's Online Merch Store

June 15, 2023

NEW YORK, N.Y., June 15, 2023—Creatd, Inc. ($VOCL), the parent company of Vocal, today unveiled the Vocal Store, a pioneering e-commerce platform integrated into Vocal's ecosystem. This online store offers a range of official Vocal-branded merchandise, curated books, accessories, collaborations, and more.

Vocal+ members will receive a 25% discount on all official Vocal merchandise, strengthening the value proposition of our premium subscription offering. Additionally, among the exclusive products debuting in the store is the Vocal+ Fiction Anthology, Vocal's inaugural publication in the first of a planned strategy to work directly with creators on transmedia assets and intellectual property. Curated from over 13,000 entries from the Vocal+ Fiction Awards, this book has been produced in partnership with former Times literary editor Erica Wagner and United Authors Publishing Limited (“Unbound”), an innovative publishing platform that empowers authors and readers to bring creative book projects to life through a unique crowdfunding model.

Jeremy Frommer, CEO of Creatd, said, "The Vocal Store is more than just a milestone; it's an evolution of our platform. It's about giving our community something unique, something of top-tier quality, while rooting them deeper into the fabric of the Vocal brand. On top of that, it's a game-changer for Creatd's bottom line. By handling the operations ourselves and opening the door to a broader agency business, we're looking at a new era of revenue generation, done the Creatd way."

Beyond official Vocal merchandise, the store features a curated selection of books and accessories, handpicked for their potential to inspire and complement the creative journey of our users while offering an affiliate revenue opportunity for the Company.

About Creatd, Inc.

Creatd, Inc. is a publicly traded digital holding company renowned for its commitment to innovation, transparency, and growth. Central to its operations is the flagship platform, Vocal—a pioneering social media and publishing platform designed to amplify user engagement and monetization.

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