Creatd Begins Initial Due Diligence with Auditor Firm after having Retained Sichenzia Ross Ference LLP to file its S-1 for Initial Offering on Upstream of OG Collection, Inc., the Company's Planned Dividend Spin-off

March 16, 2023

  • The Company had engaged Sichenzia Ross Ference LLP as legal counsel in connection with the anticipated special dividend spin-off of the OG Collection, Inc. and expects to begin work on an S-1 shortly.
  • The Company has additionally begun initial due diligence with an audit firm to begin an audit of the OG Collection as soon as early April 2023.
  • The spin-off transaction is expected to force a full count of shares, discovering any fail-to-delivers as short sellers have to deliver shares in a new company only trading on the blockchain securities platform.

NEW YORK, March 17, 2023 /PRNewswire/ -- Creatd, Inc. (OTCQB: CRTD; Upstream: CRTD) ("Creatd" or the "Company"), the parent company of OG Collection, Inc., is pleased to announce that it has begun the engagement process with an audit firm to begin an audit of OG Collection, Inc. in anticipation of the Company's planned dividend spin-off. The Company also continues to work with Sichenzia Ross Ference LLP as legal counsel to prepare for an S-1 filing, which will move forward in full force after the Company files its 2022 10-K in the coming weeks.

Having begun the engagement process, the audit is expected to be conducted during the month of April. The completion of the audit will rapidly be followed by the Company's filing of the initial listing S-1 for OG Collection, Inc. to begin trading independently on the Upstream blockchain securities platform. The Company expects to complete the spin-off during the second quarter 2023. Creatd shareholders of a record date to be set after S-1 is declared effective, expected at the end of May, will be the only investors capable of receiving the special dividend. Unlike cash dividends or NFT coupons, this corporate action creates a more systemic problem for short selling in general. Companies that can successfully spin-off special dividends, not only in the form of assets but in the form of operating, scalable, listed companies. This is the company's current strategy for dealing with the difficult issues it faces in the public market. The company and its management team's primary focus remains the growth of its flagship product Vocal and the millions of creators it services.

Creatd CEO and Chairman, Jeremy Frommer, commented, "The spin-off is a crucial piece in correcting the trajectory of our company, creating value for our shareholders, and combating the abusive trading tactics that hold shareholders hostage in small and microcaps stocks. They are subject to a broken market making system, unenforceable stock loan regulations, and a toxic financing environment for the underlying companies they are invested in. As we have seen in the U.S. banking space, and particularly in the trading of the underlying stocks for some of the biggest financial institutions, the broken back-office operations that allowed for the collapse of Silicon Valley Bank pose systemic risk and create opportunities for nefarious trading behavior. We are convinced that the path for Creatd in combating fails-to-deliver and other market loopholes is to unite shareholders and force a corporate action related to significant value on their behalf. The only way to capture this valuable special dividend will be by opening an account on Upstream. Non-objecting shareholders of record that currently maintain positions in brokerage accounts will have their ownership verified via Creatd's shareholder list. Shareholders that are objecting may receive a request from Upstream via email to provide a copy of their brokerage account statement as of the record date, which will be announced after the Company's S-1 is declared effective, showing a long position of Creatd.

I look forward to keeping you regularly updated on Twitter as the process begins to accelerate. I will be utilizing Twitter Spaces as a forum to answer questions related to the Upstream spin-off and other strategic objectives."

About Creatd, Inc.
Creatd, Inc. is a publicly traded digital holding company renowned for its commitment to innovation, transparency, and growth. Central to its operations is the flagship platform, Vocal—a pioneering social media and publishing platform designed to amplify user engagement and monetization.
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