Creatd Announces $50M Stock Commitment to Murge E-commerce Inc. as it Acquires a Portfolio of Companies Generating $30-50M in Revenue and Over $8.5M in EBITDA

• Creatd backs a seasoned CEO leading the Murge effort, with over $1.6 billion raised and three successful IPOs from scratch.
• The deal is structured as a preferred equity transaction, ensuring a non-dilutive event for existing shareholders and no change in control.
• Voting rights for new shareholders capped at under 5%, with principals restricted from selling shares for multiple years.
• Creatd expects to close the Murge transaction within 45 days.
• Acquisition targets are expected to help Murge and Creatd reach $100 million in annual revenues within 18 months.

Creatd, Inc. (OTC: CRTD) today announced a pivotal transaction, securing a $50 million stock commitment from Murge E-commerce Inc. This strategic investment supports Creatd’s accelerated plan to uplist to a national exchange by acquiring several fast-growing, EBITDA-positive private companies with a collective annual revenue exceeding $30 million. Murge E-commerce Inc. has successfully completed its due diligence and Letter of Intent (LOI) process with four separate companies. The transaction will be structured as a preferred equity deal with a commitment of $50M of value in Creatd shares. This will create a non-dilutive event for existing shareholders. The Company’s objective is to increase shareholder value through accretive transactions such as Murge, generating positive cash flow. Voting rights for new shareholders will be capped at less than 5%, with principals restricted from selling for multiple years. Murge will also be given a seat on Creatd’s Board of Directors and vice versa.

• Murge will complete the acquisition of four profitable companies, which collectively generate $30 million in revenue and over $8.5 million in EBITDA. Creatd and Murge will secure and finance the acquisitions during this period utilizing up to $50 million of preferred stock.
• The companies will maintain their independent operations, while Creatd takes on financial management, back-office operations, technology and data support, and key M&A advisory services for both companies. This structure allows Murge to concentrate on identifying new growth opportunities, while positioning Creatd to strengthen its net equity by up t $50M, creating an opportunity to immediately apply for a listing on a national exchange as the company would meet the most critical criteria.
• Creatd and Murge recognize a strong synergy in leveraging the marketing power of the Vocal platform and its core product divisions, particularly in the recreational, health, and wellness sectors. Vocal provides an ideal environment for consumer brands to connect with and grow their audience.

Jeremy Frommer, CEO of Creatd, stated, “Creatd has successfully completed five transactions as a public company, but this Murge deal stands out as truly transformative. For the past two years, I’ve been searching for the right opportunity, and any long-term shareholder or follower of our story knows I’ve been waiting for the perfect transaction with the right team. The previous deals almost feel like preparatory steps leading to this pivotal moment. After working closely with Brad and his team, I’m confident this is the opportunity I’ve been seeking, and it will maximize shareholder value. This is the transformative deal we’ve been building toward.”

Brad Gunn, CEO of Murge, commented, “Our roll-up strategy to consolidate high-growth companies in the consumer goods, health and wellness, and digital marketing sectors is ambitious. The partnership with Creatd provides us with the expertise and resources of a public company, allowing us to navigate everything from regulation and auditing to capital structure optimization. With Creatd’s guidance, we can fully capitalize on the advantages of being publicly traded, while the Vocal platform delivers the marketing power needed to strengthen our portfolio.”

Mr. Gunn added, “The acquisition targets, with annual revenues ranging from $1.7 million to $24 million, are expected to play a pivotal role in reaching $100 million in annual revenues within 18 months. The shared-service model will optimize operations, allowing entrepreneurs to focus on growth and innovation.”

Murge has secured Letters of Intent (LOIs) with several companies aligned with Creatd’s mission. The integration will leverage an infrastructure that includes supply chain optimization, data-driven operations, IT solutions, and advanced marketing, enhancing monetization potential for the newly acquired businesses.

About Murge E-commerce Inc.

Murge E-commerce Inc. was established as a platform to acquire and scale successful e-commerce businesses. Our vision is to create a dynamic ecosystem that empowers independent entrepreneurs, providing them with the resources they need to focus on their strengths—innovation and business expansion. Murge is committed to identifying and acquiring thriving e-commerce companies with significant untapped potential for growth and innovation.